Tag Archives: process view

A Process View of Marketing

I have always taken a process view of corporate marketing.¬† Unlike product marketing that focuses on a product, corporate marketing is made up of multiple disparate projects. Picture the act on the Ed Sullivan show where the performer would attempt … read more

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Having an Enterprise View of a Process

As in my previous post, I will get deeper in the way the process is seen from an Enterprise/Process owner point of view.¬†This view works for the process owner, or any role that sees the process as a box (not … read more

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How Process Actors Look at Business Processes

In my previous article, I presented the idea of 3 views of the same process. Surely you can identify more, depending on the case. I’d like to enforce the concept that the actual work done by the process are the … read more

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