Tag Archives: process control

BPM Tools

Someone once said – ‘If the only tool in your toolbox is a hammer, everything looks like a nail.’ I saw a presentation by the founders of ‘Visicalc’ [the forerunner to Excel] at the Computer History Museum.  They never dreamed … read more

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Control the Process in Marketing

You can’t control the outcome, But, you can control the process… I wear a marketing hat in my everyday job; at the same time, I am all about process.  So, I look for ways to apply process to my marketing … read more

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