Tag Archives: marketing
A Process View of Marketing
I have always taken a process view of corporate marketing. Unlike product marketing that focuses on a product, corporate marketing is made up of multiple disparate projects. Picture the act on the Ed Sullivan show where the performer would attempt … read more
FollowOutsourcing Cartoon of the Week: Giveaway
Every week a new outsourcing cartoon. This week: Giveaway. If your survey has no intrinsic value, adding a giveaway only solicits unqualified responders. Of course if you fail to define elligibility requirements, the consequences can be even more far … read more
Outsourcing Cartoon of the Week: Branding
Every week a new outsourcing cartoon. This week: Branding. Okay, I’ve run afoul of branding more than a few times. I have a drive, they have a job. Doesn’t mean we have to agree all the time. My turn … read more
Control the Process in Marketing
You can’t control the outcome, But, you can control the process… I wear a marketing hat in my everyday job; at the same time, I am all about process. So, I look for ways to apply process to my marketing … read more
Outsourcing Cartoon of the Week: Rebranding
Every week a new outsourcing cartoon. This week: Rebranding. Brought to you by our friends at: www.SourcingSage.com
