Competition War with Sun Tzu and Michael Porter

According to contemporary strategic management, the main objective of a company is to improve long-term performance and need to achieve a sustainable competitive advantage. Let’s examine the competition between Michael Porter who is one of the best specialists about competition, and war genius Sun Tzu.

Schermafbeelding 2015-06-07 om 21.01.28“Keep your friends close and your enemies closer.” Sun Tzu.

In global world, if you do not follow the technological innovations, you can not survive among your opponents. In ancient times, strength was the weapons, but now technological innovations are used at business war. In this global economy, tactics and strategy concepts have become inseparable.

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” Sun Tzu

Similar to his words, an enterprise can survive and prove itself only with right strategies. The rapid and error-free work environment is possible with BPM. Actually BPM is not a product or medicine for enterprise. BPM is a manner which provide discipline and strategies. If the enterprise is a body, BPM finds bottlenecks with deep analysis, and then the brain notices and fixes it. When the enterprise works quickly, a lot of tactics can be created for competition.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu


BPM ensures metric results and success can be measured with these results. Managing a business without metric targets is non-sense. BPM provides risk-free decisions, in this way employees believe in themselves. Risk-free and quick decisions provide time-saving. Time is money. Right? Concrete targets are possible with BPM’s analysis and outputs. Get rid of paper works, examine analysis and improve tactics.

When you have a system which is functioning flawless like clockwork, you can challenge your opponents.

Take a Look Porter’s Competitive Strategies

Porter’s approach has been effective since 1985. Sustainable competition in the long term is possible when one of the generic strategies of Porter is followed: Low-cost Leadership Strategy or Differentiation Strategy. In Porter’s view; enterprises that try to materialize multiple strategies can not complete these strategies and get stuck in the middle.


Enterprises that can deliver procuts at lower costs than their opponents are the winners of the market. When the enterprise’s product has the same price as its opponents, actually it generates profit because of lower cost. Or products can have lowers price than its competitors and the enterprise can have the same profit as its opponents. However, it increases the market share.

BPM provides an advantage among your competitors and reduces costs. In a global world, the best enterprises in their sectors have a BPM discipline and they reduce costs with it. Because they do not need to pay unnecessary education costs, they have less and better-qualified employees, their system built on BPM has never stopped and they can convert time to money.

BPM provides continuous competitiveness, uninterrupted productivity and business continuity.

In My View

Enterprises must keep pace with international developments and pay attention to technology to improve the competitiveness and sustainability of competition. When the enterprises that are in a more advanced stage of technological development and enterprises that are more rearward are compared, the enterprises that follow technological innovations are more successful and have sustainable competitiveness. How much sense does it make to (still) deal with the paperwork when BPM ensures uninterrupted productivity and business continuity?

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By Gözde Ulusoy @ Emakin | June 11, 2015

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