Selling BPM Projects from “the bottom up” – Part 2

Speaking to the C-Suite about BPM 

What’s at the top of the C-level agenda, and how does BPM added-value align to strategic vision?

In my previous blog post I talked about 3 issues near and dear to the hearts of the executive suite’s strategic vision. When you see a place for BPM in your own organization and need to develop a convincing business case for wider adoption, it pays to speak directly to the most pressing concerns of top management.

So here are three more issues at the top of the C-Suite agenda:

  1. Quality of service & customer satisfaction
  2. Operational excellence & productivity
  3. Business agility
  4.  Governance & sustainability
  5. Risk management
  6. Employee motivation & collaboration

4. Governance and sustainability with companywide BPM

After year of departmental innovations and IS implementations, your company may be dependent on many different applications and databases. Employees may be complaining that these systems do not communicate smoothly, and they need to complete more and more manual data extracts and compilation.

The company can imply BPM incrementally to make the entire organization lean. As process after process improves, your company saves costs and improves operational performance.

BPM solutions provide the means to actually monitor efficiency of all the processes in an organization, to identify bottlenecks, and to report efficiency improvements with actual measurements.

5. BPM manages risk through compliance and transparency

In some industries, companies are subject to more and more complex regulations. BPM formalizes processes and ensures complete traceability, hence better compliance with your industry’s standards and regulations.

If your company’s processes are clear, well-established, automated and secured with electronic signature for approval, it also considerably reduces the risk that any employee might not follow correct procedure, or forget steps like asking for an approval.

The company is also better protected against fraud, corruption or ethics violations. What everyone does is recorded and electronically signed when needed, making it more difficult for someone with bad intentions to bypass validations and controls.

6. BPM can boost employee motivation & collaboration

BPM gives employees the right tools to be more efficient. It makes operating processes clearer, simpler and automated. It makes work easier and saves time, for employees and for their management.

Better processes helping employees better manage their time and their daily tasks. With BPM, people know clearly what’s expected from them and understand how what they do impacts company goals and performance. They can feel more empowered and engaged.

With more efficient processes and higher customer satisfaction, managers will have fewer problems to deal with. And their time freed up from “meaningless” tasks can be used wisely to create the energizing and caring environment employees expect from their management.

BPM improves the company’s overall efficiency today, so executive management can focus on the future


All these aspects of have an influence on business performance and contribute increasing Return on Investment. It’s not just about cost savings. With BPM the entire company gets happier customers, happier employees, happier managers, and a well-oiled operational machine optimized for the best outcomes, not the lowest costs. This is a positive feedback loop where satisfaction leads to more success, which leads to more profits that can fuel company expansion and stakeholders satisfaction.

For more information, see the previous post and the BPM Leader featured white paper Speaking to the C-Suite About BPM.

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By Ruth Cernes Fagebaume @ Bonitasoft | May 21, 2013

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